Netflix Introduces Mobile Video Clip Sharing Feature to Capitalize on Viral Moments
Netflix has rolled out a new feature allowing mobile users to customize and share clips from its content library. Dubbed "Moments," the tool enables precise selection of start and end points for video segments, which can then be saved or shared. The launch coincides with the latest episodes of "Wednesday," the platform's most-watched series with 252 million views.
The MOVE appears strategically timed to leverage viral trends, exemplified by Wednesday Addams' dance sequence that recently exploded across social media. This functionality positions Netflix to compete more aggressively in the short-form video space dominated by platforms like TikTok.